Technical production for B2B and B2C product launches
Mobile Event handles the technical production for B2B and B2C product launches: stage design with a reveal moment, Creative LED screens for visual impact, L-Acoustics sound, video direction and Martin stage lighting. Configured for one-of-a-kind moments, with no technical compromise.
What can technical production for a product launch include?
Professional stage and set design — stage build, presentation podium and technical decor elements integrated into the launch's visual concept
Professional sound — line array system or distributed PA for presenters, musical moments and live entertainment, with impeccable quality regardless of the space size
LED wall and screens — a main display for the product content, animations, video and real-time feed, secondary screens for large rooms or spaces
Video mapping — scenographic projections on the product, the stage or special surfaces for the reveal moment, with maximum visual impact
Stage and reveal lighting — dramatic lighting for the product reveal, show lights for the entertainment moments and ambient lighting for the whole event
Special effects — dry ice, confetti, indoor volcanoes, heavy fog and indoor pyrotechnic effects for impact moments
Live entertainment — full technical support for a guest artist, live band or DJ integrated into the event's show calling
Audio-video technical direction — sound operator, lighting operator, video operator and technical director throughout the event
See the LED cylinder for a central reveal
What kinds of product launches have we worked on?
Classic product launch — a structured presentation with a stage, presenters, video content and Q&A moments — precise, discreet technical production that supports the product's message.
Launch with a concert and guest artist — a format with a live entertainment component after the reveal moment — main stage, line array sound, show lights and integrated direction for both components.
Launch with video mapping and special effects — maximum visual impact through projections on the product or the set, synced with sound and special effects for a memorable reveal.
Car reveal — automotive launch — a dramatic unveiling of a new model with synced lighting, video mapping on the bodywork, special effects and precise technical direction for the impact moment.
National launch tour — technical production replicated across several cities, with Mobile Event equipment and crew traveling to each tour location.
Hybrid launch — a live reveal for the audience in the room with a simultaneous broadcast for partners, distributors or press connected online.
Why does technical production matter at a product launch event?
The reveal moment of a new product is built on months of product, marketing and communication work.
Weak technical production — flat lighting, distorted sound or a video mapping that falls out of sync — can undo all of that effort in a single moment.
At Mobile Event we know a product launch is not a technical event. It is a communication moment.
Technical production is invisible when it is good, and the only thing anyone sees when it is bad.
How we work on a product launch event
Technical and creative briefing
— we understand the launch concept, the key moments, the reveal format and the technical requirements specific to the product and the brand.
Technical rehearsal
— we test everything — video mapping sync, special effects, lighting and sound cues — before launch day.
Venue survey
— we technically survey the space to adapt the video mapping, lighting and sound to the venue's specifics.
Live operation
— dedicated technicians for each component throughout the event.
Technical proposal and budget
— we deliver a clear proposal with all the equipment and services itemized, with no hidden costs
.
Teardown
— we take full responsibility for the teardown after the event.
Întrebări frecvente lansare de produs
Can you sync the video mapping with the product reveal moment?
Can you also book the artist for a launch with a live concert?
Can you replicate the technical production for a national launch tour?
Do you also provide live streaming for a hybrid launch?
How far in advance should you contact Mobile Event for a product launch?
Before the event, go through the complete technical checklist for a launch to make sure no critical production element is missed.